Why the Heck Does That Christmas Song Talk About Telling Ghost Stories? Thanks to the popularity of Netflix's "Stranger Things," sales of Eggo waffles have gotten a boost. That means they’re not bingeing on Eggo waffles. Stranger Things the mobile game is littered with all kinds of collectible items, which are hidden throughout the game. "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. But one analyst says the gap between seasons has sent some Eggo sales to the upside down. Stranger Things 2 is almost entirely responsible for a 14 percent sales increase of Eggo waffles in Q4 2017, according to a report from Business Insider. The 65-year-old brand is, of course, a favorite of the show’s character Eleven and has become somewhat synonymous with the character. “When Eggo waffles became a fixture on the hit show Stranger Things, we quickly leveraged the consumer engagement,” chief executive Steven Cahillane said. Kellogg doesn't break out Eggo sales, but Eggo and Morningstar Farms' frozen waffles, pancakes, and French toast make up around 6% of the company's $13 billion in annual sales, estimated Howard. Eggo capitalized on the free promotion, exchanging jokes on Twitter with the “Stranger Things” account. Prior to the Stranger Things 2016 debut, sales for Eggo waffles were on the decline but surged after the show debuted. Americans aren’t binge-watching Netflix’s “Stranger Things” right now. One of the characters in the 1980s sci-fi mystery, Eleven, can't get enough of the frozen waffles. (CNN Money)  — Americans aren't binge-watching Netflix's "Stranger Things" right now. The second season of "Stranger Things" debuted just before Halloween last year, helping to boost Eggo sales. The show gave the aging brand a “cultural relevance,” Kellogg said at a February presentation. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Americans aren't binge-watching Netflix's "Stranger Things" right now. Despite the Eggo slowdown in May, CEO Cahillane believes frozen foods is a "promising" area. All Hallows Geek puts the That means they’re not bingeing on Eggo waffles. Eggo should also be poised for a lift when a new season of "Stranger Things" returns next year. Unfortunately for the frozen waffle industry, however, Stranger Things is stuck in another hiatus, and that has meant slower sales of Eggos. “It sparked conversations. That means they're not bingeing on Eggo waffles. This is clearly related to the fan-favorite character Eleven, who enjoys eating the waffles. The show gave the aging brand a “cultural relevance,” Kellogg said at … Americans aren’t binge-watching Netflix’s “Stranger Things” right now. Throughout the month of October, Eggo was mentioned over 41,200 times on Twitter alone, with a spike on October 27—the premiere date of Stranger Things Season Two. A List of the Minecraft Adventure Time Mashup Pack Locations, Move Over Elf on the Shelf, FYE Just Launched Krampus on the Mantle, [WATCH] Netflix Releases Official Trailer for 'Chilling Adventures of Sabrina Part 4'. Americans aren’t binge-watching Netflix’s “Stranger Things” right now. "It sparked conversations. According to CNN, when viewers binge the 1980s-set sci-fi horror series, they also binge on Eggo waffles, the favored food of the show's breakout character Eleven, played by Millie Bobby Brown. When "Stranger Things" season 2 arrived on Netflix in October 2017, Eggo waffles saw the most social mentions in a single month ever. Turner Broadcasting System, Inc. All rights reserved. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. That's a steep drop from the 9.4% average growth for Eggos during the first four months of 2018, and 14% jump during the fourth quarter of 2017. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.". Figures at Toy Fair New York, Netflix Announces ‘Stranger Things 4’ with Video and Tagline Suggesting the Next Season Will Be in the Upside Down, SpongeBob’s The Legend of Boo-Kini Bottom Coming to DVD This September, Hot Topic Releasing Exclusive Beetlejuice Eyeshadow Palette This Fall. The popular show gave the aging brand a "cultural relevance," Kellogg said at a February presentation. Stranger Things Caused Eggo Waffle Sales to Skyrocket (With a Catch) The popularity of Netflix's hit series  Stranger Things caused the sales of Eggo waffles to skyrocket while people binge-watch the show. Apr 18, 2019 - My fan art blog/Do not repost, use, trace or edit. For the four weeks ending May 19, Kellogg's frozen waffles, pancakes, and French toast sales grew just 1.3% from a year earlier, according to Nielsen. on Eggo Sales Enter The Upside Down After Stranger Things Season 2 Boom, Eggo Kicks Off Mysterious ‘Stranger Things’ Marketing Campaign That Includes Limited Edition Boxes of Eggos, [WATCH] Trailer for Stranger Things Season 3 Shows Us One Hell of a Summer, Funko Unveils More Stranger Things Season 2 POP! Related: Trouble in Big Food: America’s … For the four weeks ending May 19th, Kellog’s frozen waffles, pancakes, and french toast sales grew just 1.3% compared to the previous year, a significant drop from the 14% jump the products saw during the fourth quarter of 2017. That means they’re not bingeing on Eggo waffles. by Josh Hawkins. At least that’s what the data suggests according to Nielsen. That means they're not bingeing on Eggo waffles. Stranger Things 2 … Eggo capitalized on the free promotion, exchanging jokes on Twitter with the "Stranger Things" account. Americans aren't binge-watching Netflix's "Stranger Things" right now. Published Oct. 9, 2017, 11:53 p.m. about Stranger Things. Eggo says it has seen less growth in sales since **Stranger Things** furor has died down.The series hasn't released new episodes since last October.Comicbook.com reports that Kellog saw 1.9% growth in May.It saw 9.4% growth seen in the first four months of the year.The final quarter of 2017, when new **Stranger Things** episodes were released, saw 14% growth. Eggo sales had been declining prior to Stranger Things’ 2016 debut, but surged after as the show first aired. Stranger Things season 3 won’t likely be released until 2019, which means Kellogs will need to wait about another year before they see the benefits of Eleven and her Eggos again. When Stranger Things, which takes place in a quiet town inhabited by mostly nuclear families, came out last year, I related the most to Eggo waffles-obsessed superhero of the show, Eleven. "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. That means they're not bingeing on Eggo waffles. "When Eggo waffles … Eggo was mentioned 10,564 times on October 27 and 9,087 of those posts also mentioned Stranger Things.This engagement continued over Stranger Things’ premiere weekend, with a majority of Eggo-related posts also mentioning the … As part of the campaign, Eggo has begun releasing the ads on social media, including Instagram, Twitter, and Facebook with each ad featuring a “Stranger Things” easter egg in them. Stranger Things - All Eggo Locations Learn how to find all eight of the collectible Eggos in Stranger Things the mobile game. Eggo released special waffle recipes paired with each of the season's episodes. Mike gave her a single Eggo for breakfast, which led to an addiction to the premade waffle. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Most of the show's fans have watched the second season by now, so the glow is fading, explained Alexia Howard, an analyst at AllianceBernstein. "Netflix doesn't offer any paid placement in their shows, so Eggo's presence was a really great surprise for the brand." © 2015 Nine Media Corp. CNN name, logo and all associated elements ™ and © 2015 Cable News Network. And it prompted consumers to reconsider a long-established brand in new and very contemporary ways.”. That means they're not bingeing on Eggo waffles. The second season of "Stranger Things" came out in October of 2017, and Kellogg said it led to the most-ever monthly mentions for the brand on social media. Related: Trouble in Big Food: America's cereal, soda and soup companies are in turmoil "Stranger Things" has played up its nostalgic appeal, and the serendipitous Eggos placement has rejuvenated the 65-year-old breakfast food. "Eek" in geek. figures and even in the characters augmented reality experience. Apparently, when people are binge-watching Stranger Things, they’re also binging on Eggo waffles. So much so the frozen waffles have been part of the characters Pop! Eleven was first introduced to Eggo waffles the morning after Mike and the party found her. She declined to share details on any sales bump the brand has received since the "Stranger Things" appearances or the brand's media spending. In a commercial that aired during the 2017 Super Bowl, "Stranger Things" repurposed an old Eggo ad to promote its second season. Americans aren't binge-watching Netflix's "Stranger Things" right now. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Singer Jeremih leaves hospital after battling Covid-19 and thanks health care workers for saving his life, Veteran singer Ray-An Fuentes, wife in ICU as family catches COVID-19, 'Black Panther' star Letitia Wright faces backlash for posting video criticizing coronavirus vaccines, Arjo Atayde is best actor at Asian Academy Creative Awards. A recent CNN Money report shared that sales of the frozen waffles were down compared to the growth the brand saw following the season 2 premiere of Stranger Things last fall. Eggo sales had been declining prior to “Stranger Things”‘ 2016 debut, but surged after as the show first aired. This is my tribute to Stranger Things, one of my favourite shows ever! In season one, she escaped from Hawkins National Laboratory and headed straight to the supermarket to grab a handful of Eggos. When El was left stranded in the woods, Eggo waffles were the only food she stole from Bradley's Big Buyto keep her from going hu… "When Eggo waffles became a fixture on the hit show 'Stranger Things', we quickly leveraged the [resulting] consumer engagement," chief executive Steven Cahillane said. ... "We found out about it just after Season One dropped and we started seeing tons of Eggo and Stranger Things mentions on social media," Le said. Eggo waffle sales were high while people were binge-watching Stranger Things, but sales seemingly cooled off afterward. The company's cereals, including Corn Flakes, Froot Loops, Frosted Flakes, Apple Jacks, and Special K, have lost some of their appeal with Americans who are reaching for healthier or more convenient options in the morning. Eggo sales had been declining prior to "Stranger Things"' 2016 debut, but surged after as the show first aired. Prior to the Stranger Things 2016 debut, sales for Eggo waffles were on the decline but surged after the show debuted. CNN and the CNN logo are registered marks of Cable News Network, Inc., displayed with permission. Soon after Netflix released "Stranger Things," fans of all ages came into Bradley's Big Buy grocery store in Palmetto, Georgia, dressed like characters from the show. The ads are a fun way to engage their social media audiences, but also to promote … By Brian Cronin Jun 21, 2018 Sales of Kelloggs' Eggo brand waffles have fluctuated with the release of each season of Netflix's hit series Stranger Things. We're shining the light on the darker side of pop culture and celebrating the spirit of Halloween year-round.