We’ve been around for 116 years. Blue Hive for Ford. On a tight schedule like this, it was important that the key creatives have the immediate ability to exchange ideas, notes, and assets. Everything was shifting, so we really didn’t know what we were getting into until the day before.”. The sound of the tires on that particular wet rock. Oct 29, 2020 . Ford’s new “Built Ford Proud” U.S. ad campaign launches this weekend with TV commercials throughout NCAA college football Saturday as the company aims to replace 75 percent of its U.S. lineup by 2020, including all-new Ford Ranger, Escape and Explorer next year and an all-electric performance SUV in 2020 “We’ve heightened awareness of the fact that, because we design and engineer and build here, we’re able at a moment’s notice to turn to that American ingenuity to build what the country needed, which was things like face shields and ventilators,” Matt VanDyke, Ford’s director of U.S. marketing, told me. After that, I’m back on a feature documentary. Our mission is to create tactical, actionable articles that teach valuable skills. And we didn’t take the [2009 U.S. government] bailout,” unlike General Motors and Chrysler. Hyundai earlier launched a similar campaign that releases buyers of new cars from payments for up to six months if they lose their job. I hope that having lived around Flyover Country for most of my life gives me a grounded perspective. Which, when contrasted with his solo acoustic performance of the song by the campfire, with the gentle sounds of nature at night surrounding him, underscores the peaceful introspection he feels when connecting with the vast quietness of the outdoors. “You have a lot that could compete—Kip, who’s kind of literally a rock star, and the locations, and all the textures. New Documents Show Administration Officials Tried to Use $250 Million Ad Campaign for Coronavirus to Help Trump’s Re-Election. The automaker has an existing Ford Credit program that gives financial relief to buyers affected by federal and local disasters. A scene from Ford's new ad, "The Reason.". Disney CreativeWorks partnered with Oscar-winning director Jimmy Chin (Free Solo) and Ford’s Detroit agency, GTB, to conceive a three-film package. So when COVID interrupted the massive marketing campaign, the Ford team needed to rethink their entire strategy. Brad Pitt voices support for Joe Biden as he narrates his new campaign ad. “We’re still very much in the crisis [though] we’re very much coming out of it.” The new campaign follows an initial advertising response to the coronavirus that saw Ford highlight payment relief it began offering for existing and new customers. Set to Moore’s song “Red White Blue Jean American Dream,” the short film follows him as the four-door Bronco takes him to lushly remote locations where he mountain bikes, climbs rock walls, runs trails, and, at day’s end, plays his guitar and sings in his peaceful campsite, away from the demands of his rough-and-tumble music business day job. Finding the right balance between focusing on the Bronco and telling Kip’s story was vital to the success of the film. The series features recognized climbers—Jimmy himself, Olympic hopeful Brooke Raboutou, and country music star Kip Moore—as they each take one of the new Bronco models out into the wild. So when COVID interrupted the massive marketing campaign, the Ford team needed to rethink their entire strategy. We made big contributions during wars. Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford. DEARBORN, Mich., Sept. 6, 2019 – An adventurous new ad campaign for the all-new Ford Explorer – America’s all-time best-selling SUV* – debuts this weekend with a series of ads that make grand exploration of everyday family outings such as buying basketball shoes, visiting a pet spa and taking the kids for ice cream. Ford Edge Advertisement #ford #edge #print #ad #advertisement #cars #auto #crossover #beyerford #newjersey For its new ad campaign Ford Expedition is showing off all of the above. And that’s what was important about this piece.”. Just because they had only a week to go from asset upload to delivery (which they did on July 11th for a July 13th air date) doesn’t mean they cut any corners. Few vehicles are more iconic than the Ford Bronco. Sep 22, 2020. Share . If it sounds daunting, it’s because it was. I've also covered autos for Edmunds.com, AutoTrader.com, Automotive News and Advertising Age. Ford and ad agency WPP apologized on Monday for offensive artwork depicting women tied up in the back of a Ford Figo, a car available in India. “With a schedule this tight, people need to be able to contribute their ideas whenever they have them,” Lucas says. Dubbed Built Ford Proud, the ad campaign features Bryan Cranston and will begin airing this weekend. “The most interesting part of this project was applying a high level concept to a brand identity piece,” he says. The automaker launched its “Built Phenomenally” ad campaign and debuted the all-new 2020 Ford … “We thought this was the right time to honor those U.S. workers and American consumers because of their resilience and strength and flexibility, which has been phenomenal through this crisis.”, Galhotra acknowledged that “no one knows very precisely” the future course of the pandemic — including the potential for significant new outbreaks — so Ford’s advertising approach calls for “the right kind of optimism.”. Ford® is Built for America. Ever since Miuccia Prada opted to drop Steven Meisel as Prada’s campaign photographer in 2016, our forum members have been a disappointed bunch.Not even numerous ads shot by … “Why We’re Here” depicts Covid-19 as another of the many challenges Americans have faced with grit, resolve and unity and reassures viewers that Ford’s employees and dealers are with them. We couldn’t bring in our Condor because we couldn’t get to the location anymore for lighting. “It’s super seamless,” Lucas says. DL Cade. We also had another location that we thought would be our spot, but they backed out two days before the shoot. The automaker has an existing Ford Credit program that gives financial relief to buyers affected by federal and local disasters. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. Creative Recruitment: Content Creator Creative Recruitment. Ford also said Thursday it is set to start production of the new version of the traditional gasoline-powered F-150 pickup, by far its most important vehicle in terms of revenue and profit. The three 3-minute films aired on National Geographic, ESPN, and ABC during the first commercial break in the 8:00 PM (EDT) hour on July 13, a first-ever primetime product reveal “roadblock” designed for maximum audience reach. Even while Lucas was cutting picture, prior to Steve’s full-on work days, Lucas was sharing cuts with him in Frame.io so they could play with different ideas. Luckily, the sun came out and they were able to capture the driving footage, along with the setup of Kip playing the guitar and singing at the campsite location. As the world struggled to contain the virus, reconceiving the rollout—which centered around a live roadshow beginning with the June 2020 North American International Auto Show in Detroit—was a massive effort in itself.