The Ford 'family' includes the Jaguar, LandRover, Volvo and Aston Martin brands, as well as the well known Mondeo, Focus and Fiesta The four Ps of the marketing mix product, price, place and promotion – help to explain a company’s approach to international markets (NetMBA, 2010). Your email address will not be published. Product in the marketing mix of Ford motor With its high technology and various manufacturing plants, the company has given the world market some of its best vehicles. Ford Motor Company has many dealers in the world wide so that consumers can buy the car at their nearest place. Ford displays various vehicles at the malls, events, and exhibitions and gives presents to different personalities. Marketing Mix - Ford Motor Company. Ford Motor Companys marketing mix (4Ps) supports the firms ability to connect with its target customers. Ford uses premium policy for its luxury line of products under the Lincoln automobiles. It is the showrooms where a future customer becomes a loyal customer by first seeing the product, then handling it through test drive and lastly by purchasing it. Ford Motor Company Limited uses cookies and similar technologies on this website to improve your online experience and to show tailored advertising to you. The firm is the second largest U.S.-based automaker and the fifth in the world. Ford Motor Company is an American multinational corporation and the world's third largest automaker based on vehicle sales in 2005. This historical industry is listed with the New York Stock Exchange and with less than 40% voting rights is under the thumb of the family members of Ford. Add Remove. Ford adopts the method of retaining the loyal and potential customers through trade-ins, discounts, and special offers. Global Team Blue for Ford. It sells vehicles for personal and commercial use under the Ford brand and luxury cars under the Lincoln brand. They have an exceptional line of cars and trucks, which ranges from the Model-T to today’s Ford Focus and F-Series, the best selling car and truck in the world. They market the vehicles under the eight brands. This multinational corporation is an automaker and deals in vehicles that are for commercial uses and used as private cars. He had the vision of combining factories that were highly up to date with efficient work force, low prices and located at strategic places so that everything became a possibility. Using information from at least three different sources prepare a 1400-1750-word paper in which you describe the elements of the marketing mix (product, place, and promotion). It has also sold its products under the marques of Mercury, Edsel, Merkur, Jaguar, Land Rover, Mazda, Continental, Aston Martin, and Volvo. Marketing Mix - Ford Motor Company. It has nearly 90 manufacturing plants set up in six continents across the world. The Ford family also includes wide range of vehicles like Volvo, Land Rover, Jaguar and the brand Ashton Martin. The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge (who would later found their own car company). The firm is the second largest U.S.-based automaker and the fifth in the world. The marketing mix is an important part of the marketing strategy and consists of the marketing 'tools' you are going to use. Add Remove. It utilizes television advertising, print advertising as well as other traditional and innovative ch… Special attention has been given to maintain fuel efficiency and to see that the air conditioning systems are operating with refrigerants that are environment friendly and the ventilation system suits the Indian climate. Looking at the Ford Motor Company, the Ford Motor Company promotes its products using all the conventional tactics. All the Ford products are localized and made with a concept to match the local driving conditions emphasizing on durability and less maintenance costs. Henry Ford understood early on that to be successful his company would need to be self reliant; from that idea the assembly line was introduced.Ford now offers a variety of vehicles from cars and trucks to …