De Beers Group and its partners produce around one third of the world's rough diamonds, by value. The new brand began selling in September 2018. The new lab-grown diamond will retail for about one-tenth the cost of naturally occurring diamonds. Join the Brilliant Earth team Diamond mining giant De Beers will sell laboratory-grown diamonds to U.S. consumers starting in September 2018. It has long been recognized in the region for its incredible selection of fine jewelry, loose diamonds, wedding and engagement rings, that are custom designed, manufactured and/or selected from our resources around the world. The remaining 15% is owned by the Government of the Republic of Botswana (GRB). Lightbox Uses Retail to Educate Consumers on Lab-Grown Diamonds The start-up company brings its pop-up to Westfield Century City. De Beers is known around the world for creating the finest diamond engagement rings, wedding rings and other elegant diamond jewellery you'll treasure. Brilliant Earth makes jewelry you can feel good about wearing with thoughtful craftmanship in every phase of production. The synthetic stones start at $200 for a quarter carat to $800 for full carat diamond. The human-crafted gems will sell … Ernesto’s Jewelry is located in New Braunfels, close to San Antonio and Austin in the beautiful Texas Hill Country. After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers responds to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry … 2018 In May, De Beers Group announces the successful tracking of 100 diamonds through its blockchain platform , marking a first for the diamond industry. Discover the collection of rings, earrings, necklaces and bracelets at De Beers. In May 2018, De Beers introduced a new brand called "Lightbox" that are made with synthetic diamonds. Anglo American owns 85% of De Beers Group, the world's leading diamond company. With our Beyond Conflict Free™ diamonds and commitment to social and environmental responsibility, we hope to inspire a more transparent, compassionate, and sustainable jewelry industry. Shop meticulously crafted diamond jewelry online by category or collection. In May, De Beers Group launches a laboratory-grown diamond brand: Lightbox Jewelry.